ALL ACCOR | BRAND CONTENT HALLOWEEN

I led the entire process:
- Sourced and evaluated CGI studio partners
- Negotiated contracts and managed budgets
- Briefed creative teams on brand values and campaign objectives
- Provided detailed feedback throughout production
- Final creative validation

The Results:
Our Halloween FOOH content received over 100K organic views in its first 24 hours, making it one of ALL's best-performing social content pieces that quarter. The success validated FOOH as a format and it became a recurring element in our content strategy.