ABOUT BRANDIE RAASCH

Professional Journey Overview

Brandie Raasch is a skilled brand content and social media specialist experienced in B2B and B2C social strategies for global brands. She is adept at cross-functional collaboration and activations around product launches, brand milestones, and always on content. Data-driven and creatively curious, she leverages social analytics and AI tools to continuously optimize performance.

Brandie brings experience from industries including hospitality & travel, wines & spirits, beauty, and more, with an international approach as an American  living in Paris.

After completing a Bachelor of Arts (B.A.) at New York University, she moved to Paris in 2012, working freelance in media and communications. Her work included visual communications projects, photographing runway and backstage before creating brand visuals for social & e-commerce. Her creative background gives her the unique ability to combine strategic thinking with creative intuition. She understands the nuances of brand voice and the impact of social media to inspire brand love. Notable expertise in social media management and analytics, along with compelling copywriting, is evident in projects like 'Wellness ALL Ways' and 'Happy ALL Year'.